Channel Sales Manager Resume Example

Manage a portfolio of 45+ channel partners across North America, generating $8.2M in annual revenue and achieving 132% of quota in 2023Recruited and onboarded 18 new strategic partners within 14 months, expanding market coverage by 35% in underserved territoriesDeveloped and executed comprehensive partner enablement program including training materials, sales playbooks, and co-marketing campaigns that increased partner engagement by 60%Negotiated partnership agreements and pricing structures that improved average deal size by 28% while maintaining healthy profit marginsCollaborate with Product and Marketing teams to create channel-specific go-to-market strategies, resulting in 40% faster time-to-revenue for new product launchesImplemented Salesforce-based partner portal and performance tracking system that improved forecast accuracy by 45%

Managed relationships with 25+ value-added resellers (VARs) and system integrators, contributing $4.5M in indirect sales revenueExceeded annual sales targets by average of 118% through strategic partner development and joint business planningConducted quarterly business reviews with top-tier partners to align on objectives, identify growth opportunities, and resolve channel conflictsDesigned and launched partner incentive program that increased year-over-year partner-sourced revenue by 52%Coordinated with channel marketing to execute 12+ partner events and webinars, generating 200+ qualified leads per quarter

Supported channel sales team in managing 30+ partner accounts across Western region, contributing to $2.8M in pipeline generationConducted partner training sessions on product features, competitive positioning, and sales methodologies for 100+ partner sales repsAssisted in partner recruitment efforts by identifying and qualifying potential resellers, resulting in 8 new partner agreementsMaintained partner communications and provided technical/sales support that improved partner satisfaction scores by 23%

Generated qualified leads through outbound prospecting, cold calling, and email campaigns, achieving 110% of monthly quotaManaged full sales cycle for SMB accounts with deal sizes ranging from $5K-$25K, closing average of 8 deals per monthCollaborated with Account Executives to develop territory strategies and identify potential channel partnership opportunitiesUtilized Salesforce CRM to track pipeline activities and maintain accurate forecasting data