Digital Marketing Manager Resume Example

Lead comprehensive digital marketing strategy across SEO, PPC, email, and social media channels, managing an annual budget of $550K and driving 45% year-over-year revenue growthIncreased organic website traffic by 180% and improved conversion rate by 32% through strategic content optimization and technical SEO improvementsManage and mentor a team of 4 marketing specialists, fostering professional development and achieving 95% employee retention rateOrchestrated successful product launch campaign generating 2,500+ qualified leads and $1.2M in pipeline revenue within first quarterImplemented marketing automation workflows using HubSpot, resulting in 40% improvement in lead nurturing efficiency and 28% increase in MQL-to-SQL conversionReduced cost-per-acquisition by 35% through A/B testing optimization and strategic bid management across Google Ads and LinkedIn advertising platforms

Managed digital marketing campaigns for 8+ B2B and B2C clients across technology, healthcare, and e-commerce sectors with budgets ranging from $50K-$200KIncreased client social media engagement by an average of 125% through strategic content creation and community management initiativesDeveloped and executed comprehensive SEO strategies that improved average client search rankings from page 3 to page 1 for 45+ target keywordsCreated and optimized Google Ads and Facebook Ads campaigns achieving average ROAS of 4.2:1 and reducing CPC by 28%Produced monthly analytics reports and presentations for C-level stakeholders, translating complex data into actionable insights and strategic recommendations

Supported execution of multi-channel marketing campaigns including email marketing, social media, and content marketing initiativesGrew email subscriber base by 65% through lead magnet creation and landing page optimization, maintaining 24% average open rateManaged company social media presence across LinkedIn, Twitter, and Instagram, increasing follower base by 85% in 9 monthsConducted keyword research and competitive analysis to inform content strategy, contributing to 50% increase in blog trafficCollaborated with design and development teams to optimize website UX, resulting in 18% improvement in bounce rate